by lawrenceb3 | Dec 31, 2022 | Social Media Marketing
One of the things that media considers when they are deciding what to promote or talk about is what effect that subject will have on various social groups. The media does whatever it can to have some kind of impact on whatever market they are chasing after. The smart marketer will use that commotion to their advantage. They will ride the wave.
One of the hardest thing for any marketer to do, whether on-line or off, is to create a stir around what they are trying to offer. You have to have some level of excitement surrounding your product or service for it to see any success at all. It can seem like you are beating your head against a wall many times as you try to get anyone to notice you and to get them to even care. I am sure that you think that you have something that is very important to offer people. Unless you can educate and convince them that it is important, they just won’t get it and you won’t get their business.
There is a way that you can get by without having to do all the work of trying to generate excitement and educate the people about your offering. That way is to let the larger media outlets do all the work. Create a marketing strategy that uses that work that the media does. Sometimes you will luck out and find that there is a big commotion related to something you are offering already and it will only take a little bit to get the social groups interested in what you have.
Sometimes you will have to use your imagination and find a relationship between something big that is going on in the media that has a huge impact on social groups of one kind or another. Once you find that relationship, though, you can find a marketing strategy that can make that connection obvious. You will have to educate yourself and look at what is hot on television or on the Internet. Look for what are popular topics on the regular news media, what trends are hot in the world of finance, or what gossip is going on in social circles. What are the things that is popular? More than likely you are going to find something that your product or service can relate to.
There are times, though, that it might be good to look at the media and decide on a product or service that is timely, that social groups of one kind or another are buzzing about. Choose something that there is already a lot of excitement about. Watch trends and if you see something that is starting to gain some attention in certain social circles, it may be something that takes off and has widespread appeal. Take advantage of these things.
On your own you will be trying hard to make waves about what you are trying to market but what you will end up making is a tiny ripple. A smart marketer will notice the tsunami’s being made by the larger media outlet and will use a marketing strategy that capitalizes on the huge splash they make on the bigger social groups laying on the beach.
by lawrenceb3 | Dec 31, 2022 | Video Marketing
Youve probably seen TV shopping info ads. Even if you didnt end up buying the product advertised on TV, you must admit that seeing a demonstration of the products performance can be very persuasive and can induce many TV shoppers to part with their money.
Demo videos are truly powerful, and the good news is, you can make use of this power in the internet. You can market your company or products using internet videos.
Why Use Internet Videos for Internet Marketing
Internet videos are fast becoming the trendy way of advertising your products to potential customers. All you need to do is create a demonstration like the infomercials you see on TV through which you can extol the merits of your products, systems or services.
Internet video presentations are more interesting
Internet videos are way better than mere text or graphic advertisements. Nowadays, consumers suffer from information overload. The internet is prolific in content and the internet user and consumer can hardly catch up. They just glance over titles, subtitles and some bits and pieces of the paragraphs in between. If your text fails to hold their interest, say goodbye to potential sales.
Internet video presentations are better because in a matter of a few minutes, your customers can learn about your products in a more interesting and engaging manner. Videos are more dynamic than text ads and are therefore more attention grabbing. They beat text ads because your target consumer can see your product in action; they no longer have to imagine it.
Internet video presentations are more convenient
Video hosting technologies are fairly advanced to increase the convenience to consumers and therefore aid your internet marketing efforts. Video streaming, which allows consumers to watch your video without the need to download the material, facilitates hassle-free viewing.
Internet video hosting is becoming more affordable
Moreover, you dont have to pay through the nose for video hosting services that provide video streaming support. Because of continuous technological innovations and increasing competition, these video hosting solutions have become much cheaper than they used to be.
Internet video presentations are easily distributed
One other advantage of using internet video media for internet marketing is the existence of numerous video distribution channels where you can post your videos for free. You can try YouTube, for instance, and reach the millions of visitors this video sharing site has. Exposure of this magnitude has never been this easy to attain.
Some Tips to Using Internet Video for Internet Marketing
To take advantage of the benefits to internet video marketing, you need to remember a few things. One, you should produce internet videos with high image and audio quality. Two, you should keep your internet videos short and simple short because your typical internet viewer is in a hurry or easily bored, and simple because you need to be easily understood by everyone.
Third, stick to the highlights in your internet video presentation. Do not overload your viewers with figures and statistics. Select only those most relevant and give a rundown only on the key benefits of your products and services. For additional details, you can always include your text and graphic ads.
Finally, if you are posting your video on a site other than your own, be sure to direct your viewer to your web site by providing your link.
