What Exactly is Digital Marketing?
Digital marketing is the use of digital channels, devices, and platforms to connect with customers where they spend much of their time: online. From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. At its core, digital marketing is the use of digital channels to promote or market products and services to consumers. Digital channels, such as search engines, websites, email, and social media platforms, allow marketers to connect directly with their customers and prospects. Using digital marketing, businesses can create competitive advantages by providing unique customer experiences, building customer loyalty, and creating new revenue streams. Through digital marketing, companies can create more personal relationships with customers and can interact with them in real time. Digital marketing can also be used to build brand awareness and increase product sales.